Tuesday, December 27, 2011

French Riviera property market 
Predictions 2012

You have to be a little mad or arrogant to predict property markets - crisis or no crisis. However, as we leave 2011 and enter 2012 I thought I would have a stab at what next year may hold for the Côte d'Azur. 

Against the economic odds, 2011 was hugely busy and successful for Côte Abode. We had a stream of serious clients throughout the year and found (and importantly secured) the right property for each one first visit. It is not surprising, however, as more people hear of our reputation and can see the advantage in professional assistance when property buying. We act for the buyer, so our expertise and work is different from estate agents.

Many of the estate agents on the Riviera, especially those dealing in the luxury property market, have also done well in 2011. Prices on the Côte d'Azur were up by 5 percent for apartments this year and 8 percent for houses (figures from l'immoblier des Notaires de France). The Riviera is seen as a safe haven in shaky times. But for some in the property business it has been a tough year on the Riviera. Too few good properties, too many cautious wait-and-see buyers, and just too many agents competing in an already competitive market.   

So what will 2012 bring? Here are some predictions, but I can't promise they will hold true. We shall just have to wait and see!

- Asking prices will hold up but the price is still negotiable. 
This year we have negotiated between 4 and 8 percent off the asking price for apartments and villas. We believe this will continue into 2012

- It will remain a serious buyers' market
Less available credit around means that cash buyers will continue to dominate the Riviera property market. One of the biggest complaints from agents in 2011 were about buyers who were not able to fulfill a deal due to financing falling through at the last moment. People in a position to buy immediately always have the advantage, as our clients prove.

- More US and Asian interest 
As the Euro wobbles and the US dollar gains, we should see interest from American buyers once again. The South of France is not yet a favourite choice for Asian buyers, but this is set to change as a younger affluent generation discovers the chic status of the region.

- Investment properties in Nice will stay strong
A city that is on the move, Nice is a hot-spot for rental apartment investment. The City government is on a mission to make Nice the jewel of the South. Public spending on new developments and infrastructure continues apace. Owning an apartment in Nice makes sense with its almost year-round tourist industry and high seasonal rental returns.   

- Two-bedroom apartments are the best investment choice for rentals
There is a good quantity of studios and 1 bedrooms available on the Riviera property market. The next stage up is harder to find but far more desirable as more people eschew hotels for short-term apartments and want more space.  

- The quartier to invest in Nice is Lafayette
The Carré d'Or - traditionally Nice's most expensive central neighbourhood - will hand the crown over to Lafayette/Place Massena and streets in close proxmity - Alberti, Pastorelli, Hotel des Postes - Gubernatis, Place Wilson.... Smart investors know that the new park that is being built on Felix Fauvres and bordering the Old Town will dramatically change the area. It is also simply a quartier that has the branché (trendy) factor - great restaurants and shops are springing up daily here.

For villas on the Riviera, look to Beaulieu and Eze bord de mer
- Villefranche is beautiful but crowded and touristy. The real afficionado will buy in expensive but chic and discreet Beaulieu and Eze.

- The personal, smaller agent will continue to have the good properties
A lot of properties that come to our attention are by word of mouth or 'silent' listings (a seller who wants to sell discretely). Smaller agents often pick up the best and more interesting properties. Bigger, flashier agencies tend to share the same properties between them, take more commission and over-price them to a non-local market. Local and small is always best and 2012 will continue to confirm this! 

Bonne Année!

1 comment:

  1. Great article, Rebecca. As always, informative and to the point. I find the market in an around Aix-en-Provence to be very similar. It'll be fascinating to see how things develop in 2012. Provence/Cote d'azur will never lose its appeal, no matter what happens with the global economy!